Is SEO Worth the Investment?
Like any investment, time and effort spent on search engine optimization has risks — it might pay off, or it might not. Read on to see how to make a safe bet on SEO As someone who has been doing SEO for the last fifteen years, many potential clients are surprised when I tell them to ignore SEO. For some, this is because I think that the business will not currently generate a return on its SEO investment. For others, I think the timing is just wrong. Search engine optimization is a marketing channel just like any other channel, and there is never a reason to invest in every channel all at the same time. I have never met a CMO who thinks it’s a great idea to run a print media brand campaign “just because,” but somehow SEO has become something that can never be neglected. What Should Businesses Expect From SEO? There is a fundamental misunderstanding as to exactly what is expected from SEO, and its opaque qualities, promoted by marketing agencies, make this c...